Real ad accounts.
Real numbers.
Three internally-built Shopify brands. Three different niches. The same Hookframe creative engine. Below: the ads we shipped, the dashboards they produced.
Lumen & Loam — men's clean skincare
Cold prospecting on Meta. 28 hook variants tested in 30 days. Three new winners replaced a 14-week-running ad.
Northroot Pet — dog joint & gut
Subscription-first. TikTok-led top of funnel, Meta retargeting. Owner-emotion hooks beat ingredient-led hooks 3:1.
SoraSleep — weighted mask + magnesium bundle
Stat-led hooks ("64% can't fall asleep") outperformed product demos by 1.8x. ASMR variant scaled cleanest.
Three more in flight
Apparel, home goods, supplement. Next case studies drop end of quarter. Want to be on the list when they go live?
Get notifiedHooks that shipped.
A small selection of frames from the 90+ variants currently running across the portfolio. Click any tile in a full case study for the full reel.
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