Men's skincare · Shopify
Vanta
Clean, confident direct-response video for a minimalist men's skincare brand — scaled prospecting profitably.
Visit the live site- 2.7×
- Blended ROAS
- −29%
- CPA
- 30
- Variants tested
- 6 days
- To first batch
The challenge
Vanta sells skincare to men who are skeptical of the category. They needed no-nonsense creative that earns trust fast and never feels like 'beauty' advertising — without burning out a single hero ad.
Our approach
We produced 30 variants across 'simple routine' and 'results without the fuss' angles in a matte cinematic look, leaned on dermatologist-tested / vegan social proof, and shipped 9:16, 1:1 and 16:9 with captions for Meta and TikTok.
The result
The first cycle drove CPA down 29% and blended ROAS to 2.7×, with profitable scale on cold Meta and TikTok and a steady queue of fresh angles to test.
Hookframe gets the brand — minimal, confident, and it performs. We scaled spend the same month.
Ready to stop the scroll?
Book your free 12-minute audit. We'll teardown your current creative and hand you 3 winning angles — whether or not you work with us.