Skincare · Shopify
Lumen & Loam
3 of 28 variants beat a 14-week winner — CPA −38%, blended ROAS 2.4×.
- 2.4×
- Blended ROAS
- −38%
- CPA
- 28
- Variants tested
- 7 days
- To first batch
The challenge
Lumen & Loam had a single hero ad carrying their entire Meta account for 14 weeks. It was fatiguing fast, CPA was climbing, and their UGC pipeline couldn't produce fresh angles quickly enough to test their way out.
Our approach
We mapped 6 new hook angles across pain, transformation and social-proof, then produced 28 cinematic, direct-response variants in the first cycle — every aspect ratio, captions and SRT included — and read the data weekly on their Triple Whale numbers.
The result
Within the first 30 days, 3 of the 28 variants outperformed the long-running winner. CPA dropped 38% and blended ROAS reached 2.4×, with fresh angles queued for the next cycle.
3 of 28 Hookframe variants outperformed the winner we'd run for 14 weeks. CPA dropped 38% and blended ROAS hit 2.4×.
Ready to stop the scroll?
Book your free 12-minute audit. We'll teardown your current creative and hand you 3 winning angles — whether or not you work with us.