The seven-day
creative engine.
Total time you spend over seven days: roughly two hours. Total time we spend: a lot. Here's exactly how it goes.
Kickoff brief.
We jump on Zoom, pull your Meta ad library, ask the eight questions that matter, and take a screenshot of your last 60 days of spend. No discovery deck. No "let's align on objectives." We already know — you want lower CAC.
- What are your top 3 ads right now (Meta + TikTok)?
- What's your blended ROAS / target CAC?
- What 3 angles have you NOT tested?
- Brand kit upload (fonts, colors, b-roll if any)
Strategy lock.
By end of Day 1, you have a Notion doc with 6 angles, 5 hook variants per angle, a ranked priority order, and the visual treatment for each. Approve in Slack with thumbs-up emojis or send back changes inline.
- 30 hook lines, written in DR voice (PAS / contrast / demo / stat-led)
- Visual treatments — composition, pacing, music tier per angle
- 9:16 priority for Meta & TikTok-native
Cinematography & cut.
We feed the locked scripts into our AI generation stack (Higgsfield-class for cinema shots, Veo for product realism, Runway for motion fills, Suno for music beds). Editor passes for pacing, captions, sound design. QA pass for ad-policy compliance.
- Multi-engine generation, picking the right tool per shot
- First 1.5-second hook frame engineered separately
- Captions burned in, brand-styled
- Three aspect ratios: 9:16, 1:1, 16:9
Internal QA + revisions.
Internal review against our 12-point pre-flight checklist. We send a Loom walkthrough by 6pm Day 5. You leave timecoded comments in Frame.io overnight.
- Hook frame check (does it stop scroll in 1.5s?)
- Caption legibility test (mobile small screen)
- Meta policy pass (claims, comparators, before/after)
- File-naming pass (matches your account convention)
Deliver.
Final MP4s land in your shared Drive folder. SRT files for accessibility. A "Meta-ready" zip with files named to your account convention. Optional: we upload directly to your Meta + TikTok ad accounts using your shared access.
- 30 finished variants × 3 aspect ratios = 90 files
- SRT subtitles per ad
- Source masters archived for 12 months
Live in your account. Weekly debrief.
Ads go live. Every Monday we read your Motion / Triple Whale / Northbeam dashboards, identify what won, what bombed, and feed the data back into next week's batch. Compounding loop.
- 15-min Loom debrief every Monday
- Top hooks promoted, dead ones killed
- Next batch brief auto-incorporates lessons
Total effort, your side.
~2 hours over 7 days for 30 ads.
That's a 30-min kickoff, a 20-min strategy review, a 30-min QA review, and a few Slack pings. Compare that to managing UGC creators or briefing an in-house editor.