Luxury cosmetics · Shopify
La Rouge Royale
A cinematic launch set for a luxury lip line — premium-looking creative that finally converted on cold Meta.
Visit the live site- 3.1×
- Blended ROAS
- −34%
- CPA
- 26
- Variants tested
- 7 days
- To first batch
The challenge
La Rouge Royale sells a premium lip line, but in-feed it looked like every other beauty brand — flat product stills and UGC that undercut the luxury positioning. Cold-audience CTR was weak and CPA kept climbing.
Our approach
We built 26 cinematic, direct-response variants around three angles — macro product hero, gold-and-crimson editorial motion, and before/after lip-transformation hooks — in every aspect ratio with burned-in captions and SRT, then read the data weekly.
The result
Within the first 30 days, cold-audience CTR lifted, CPA dropped 34% and blended ROAS reached 3.1×. The cinematic hero set became their always-on prospecting creative.
Our product finally looks as premium in-feed as it does in real life — and it actually converts.
Ready to stop the scroll?
Book your free 12-minute audit. We'll teardown your current creative and hand you 3 winning angles — whether or not you work with us.